Closing Keynote Panel – Building and Selling Better Together: A No-BS BuildRight Wrap-Up Moderated by Josh Salinger

To close out BuildRight 2026, moderator Josh Salinger leads an all-star panel—Mark LaLiberte, Ben Bogie, Steve McKana, and Charlotte Mustard—for a dynamic and insightful wrap-up of this year’s conference.

 The discussion will focus on what truly matters in building and selling high-performance homes, from evolving codes and building strategies to costs, client communication, and creating market demand. Josh will also dig into each panelist’s specific insights on how they market and sell high-performance homes in the real world.

Expect honest perspectives on what works, what doesn’t, and how to turn building science into a clear competitive advantage. The panel will also explore how to translate technical excellence into clear value for homeowners—because better buildings only win if they’re understood and sold effectively.